About mendy
 

I’m a photographer, writer, and independent publisher based in the Hudson Valley of New York. I’ve been working professionally behind the camera for over 15 years, and I got my start in social media more than a decade ago in London, back when hashtags were a novelty.

I realized early on that these platforms could be more than a creative outlet—it could be a smart, practical way to grow a business. That led to consulting work, helping small businesses and brands use content intentionally and effectively.

I’m detail-oriented and meticulous with my editing, but more interested in honest composition than a flawless styling narrative. I love working with individuals, local businesses, independent shops, and small brands, helping them understand the unique potential of using lifestyle and travel content to reach and connect with their audience. 

WHY ANGRYBAKER?

Angry Baker is a pseudonym I used for myself on my first blog, back when we were all trying to be anonymous on the internet. Baking is one of my favorite hobbies and it's like therapy for me—I end up in the kitchen working out my issues with my favorite carbs.